February 10, 2020

Howdy Guys!


It’s about that time of the year again. The daydreaming of early mornings with the crew out in the field setting spreads and stubbling blinds or hitting the woods before dawn to climb into that first tree sit of the year begins taking over our time throughout the work week and hits even harder on the weekends. That’s when we start refreshing decoys, sorting out gear and talking stories from the previous season again. Though we’re still a while out from turkey season here in the Midwest, our minds are hooked and we’re ready to get back out there.

As we’re getting ready for the seasons and planning hunts here in Minnesota and across the rest of the Midwest, I wanted to take time to thank you for your support over this past year and a half. It’s been a truly remarkable journey so far and on behalf of Jorgen Dahl, myself and the rest of our team at River Brothers, we thank you for staying tuned and supporting what we have been doing.

After a strenuous three-year journey of planning, designing & testing, we are ecstatic to have released our first RB performance gear. The collection starts out with the Bombshell II, which is a performance soft shell jacket designed to withstand every season mother nature throws at us here in the Midwest. As part of the release, the jackets feature our new RB Marsh™ & RB Arctic Tundra™ Camouflage patterns. The patterns contain aspects unlike any other camouflage patterns out in the market today. If someone were to make me pick my favorite pattern, it’d have to be the RB Arctic Tundra™, as our seasons often clash with snow here in the Midwest and the pattern transforms any hunter into a ghost of the woods or fields in snow-covered environments.

You can check out the new performance gear in our store or find us at one of this year’s events!

At the end of the day, we wouldn’t be able to do any of this without you. So please send us any feedback on any of our products, content or how we’re doing as a company in general! We all love seeing it too!

Devon Noehring, CEO

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