Commitment to Conservation
At River Brothers Outfitters, we believe the outdoors is more than a destination, it’s a way of life. The stillness of a foggy morning on the lake. The crisp snap of leaves beneath your boots during a sunrise walk through the woods. The quiet anticipation as you wait for a wild turkey’s gobble to echo back through the trees. These are more than just memories, they’re moments that connect us to something bigger.
It’s in those moments that we’re reminded of what we stand to lose if we don’t protect it. That’s why conservation is at the heart of everything we do. It’s not just a line in our mission statement. It’s a deep-rooted commitment to protecting the land, water, and wildlife that make all these experiences possible—for us, for our children, and for every generation that follows.
Giving Back with Purpose: 2% of Every Sale
We know our customers care about conservation just as much as we do, which is why we’ve built giving directly into every purchase. At least 2% of every sale is donated to conservation efforts—no fine print, no exceptions.
That means every hat, every decal, and every piece of gear you buy helps make a real-world difference. We believe that together, a community of outdoorsmen and women can be a powerful force for good.
How We Donate: Direct Support & Community Empowerment
There are two main ways we give:
Direct Support to Conservation Non-Profits
We partner with trusted organizations doing boots-on-the-groundwork to preserve public lands, restore wildlife habitats, and fight for future access to the great outdoors. These groups are protecting the very places we love to hunt, fish, hike, and camp.
Supporting Conservation Events
We also donate products and funds to conservation banquets, raffles, and fundraising events hosted by non-profits. Whether it’s a silent auction at a local chapter gathering or a national event raising money for land acquisition or restoration, we’re proud to contribute gear or funds to help amplify your impact.
It’s our way of showing up for those who show up for the land.
Why It Matters: Conservation Is a Community Effort
Too often, conservation feels like a distant concept—something handled by organizations or agencies far removed from our daily lives. But the truth is, every person who hunts, fishes, hikes, or simply loves the outdoors plays a role in protecting it.
One of the most powerful tools we have for conservation. Participation.
Every time someone buys a hunting or fishing license, they contribute to state-level conservation programs. License fees fund wildlife research, habitat improvement, public access projects, and more. That’s why we’re so passionate about getting more people outside—because when more people connect with the land, more people are inspired to protect It.
Passing It On: Legendary Traditions Start with Us
We talk a lot at River Brothers about “forging Legendary Traditions.” To us, that means passing down the respect, skills, and appreciation for the outdoors that have been handed to us by those who came before. It means taking your kid on their first deer hunt. Teaching a friend how to cast a fly. Helping your nephew spot his first gobbler at daybreak.
Those moments don’t just make memories, they make stewards.
That’s why we’re not just in the business of selling gear. We’re in the business of inspiring future generations to fall in love with wild places, so they’ll have the same opportunities we do. Our long-term vision for conservation is grounded in legacy and legacies are built one story, one tradition, and one connection at a time.
Let’s Work Together: Join Our Mission
If you’re involved with a conservation-focused nonprofit, hosting a fundraising event, or planning a banquet and need support, we want to hear from you. Whether you're a national organization with a broad reach or a local chapter working hard to make an impact in your community, we believe in what you're doing and we're ready to help.
Reach out to us anytime at info@riverbrothers.com. Whether it’s a product donation, funding assistance, or even just helping you spread the word, we’re all in.
Together, We Protect the Wild
At the end of the day, everything we do circles back to one central truth: we love the outdoors, and we want to keep it wild. Every tree stand sunrise, every whisper of a fly reel on a river, every goose honk in the distance, and every trail that winds through untouched woods, these are the treasures we fight for.
Because if we don’t, who will?
We invite you to stand with us. Not just as customers, but as fellow conservationists, story-keepers, and tradition-builders. With every purchase, every adventure, and every memory made, you're helping us protect what truly matters.
Thank you for believing in the mission. Thank you for being part of the River Brothers family.
