The brand
River Brothers Outfitters
We're mid-rebrand. Same mark, same customer, tighter name. Eight years of Midwest hunting apparel — built around opening day, the same blind, the same crew.
Where we stand
Built with our own money. Sold on our own name.
Why it matters
We look like a big company. We're not. Yet.
Retail
On the racks at Scheels. Ready for more doors.
Seven Scheels stores carry River Brothers today. A national outdoor retailer put us on the floor next to the big names — and the product holds its own there.
Growth to date
We haven't even turned the ads on.
Where we're headed
Lead with outerwear.
Keep the lifestyle constant.
Performance & outerwear
The expansion. Technical hunting gear engineered for Midwest seasons — the category where the brand has already started proving itself.
Lifestyle collection
The constant. Hats, tees, and hoodies people wear everywhere else — the line that built the following and keeps the brand in daily rotation, season or not.
Beyond the rack
Where we're going
Our proprietary camo becomes a revenue line of its own — licensed onto other makers' gear.
See our patterns →Branded gear for outfitters and organizations — recurring bulk orders on economics we already know.
See the chapter gear program →Collaborations with companies like TurtleBox Audio — brands our customer already carries to the blind.
Expanding our 2%-of-revenue conservation promise into corporate-level partnerships.
Our conservation work →
The brothers
Two founders.
Eight years.
Zero shortcuts.
Central Minnesota, hunting since age 4. Marketing degree from Minnesota State, Mankato — where he founded his first apparel company. Runs product, brand, and operations.
Raised in the field since age 4 — whitetail, ducks, pheasants. Ag business at South Dakota State.
Interested in what we're building? Let's talk.
We'll walk you through the numbers, the plan, and the gear — and how capital can come in, whether as a direct investment or a line of credit the business draws on.